An interesting post, from Nick Jones a member of the Gartner blog, where he believes that the ROI of iPhone apps is not obvious given huge numbers of apps available and the small market shares (compare to total smartphones market).
I think this is something to keep in mind when launching an iPhone application, but Nick Jones' calculations doesn't count the value of the iPhone brand which brings a value to an iPhone apps launch. He did mentioned the need to be less emotional and more arithmetic in the pros and cons to use the iPhone, but emotions in brands count, count a lot in fact.
So while arithmetics are important, don’t forget about the marketing aspect of launching an iPhone application. It could generate already way enough return on the buzz talk around the fact that you have an iPhone available, doesn’t really matter if a lot of your customers use it or not… Furthermore, it will let developers (and the marketers too) start to learn distributing their apps on smartphones, even if the technology will change, they can learn the best practices.
Nevertheless, read Nick Jones post, his point of view is worth keeping in mind too before investing in iPhone apps!
http://blogs.gartner.com/nick_jones/2009/04/24/just-say-no-to-the-fatal-iphone-fascination
vendredi, avril 24, 2009
mardi, avril 14, 2009
Leverage Negative domain names and rumors on social media/blogs
I have just read a blog post on eyeforpharma.com regarding buying domain names which are negative to brands.
I am sorry, but have to strongly disagree, pro-actively buying negative domain names (DNs) is a very bad idea and it doesn't work! Here is why:
- you encourage DNs hackers to buy negative DNs related to your trademarks > since you care, they find you a more interesting target
- negative DNs are unlimited, one day it is Ihateyourxyzbrand.com and the next day, it is xyzbrandsucks.com > DNs hackers will always be one step ahead of your protective buying actions
- this had been the strategy of companies 10 years ago when negative DNs appeared, they failed and they stopped doing this!
This is what you should do:
- try first to manage well your real trademarks and the content of your brand web sites, which add real value for customers
- of course, "listen" to what happens on the Internet, DNs, furthermore in blogs and social networks (rumors and negative posts or groups can also appear here) and take the following actions:
a) understand the reason why this happened and first think about this as an opportunity, instead of a threat, to change the way you produce, manage and/or sell your products/services
b) take legal actions, if you strongly believe this a threat impacting your brand/stealing your trademark, but go back to a) as well to look for better products/services
c) if you don't have the opportunity to leverage your products/services nor that this is real brand/trademark impact - just ignore them!
I am sorry, but have to strongly disagree, pro-actively buying negative domain names (DNs) is a very bad idea and it doesn't work! Here is why:
- you encourage DNs hackers to buy negative DNs related to your trademarks > since you care, they find you a more interesting target
- negative DNs are unlimited, one day it is Ihateyourxyzbrand.com and the next day, it is xyzbrandsucks.com > DNs hackers will always be one step ahead of your protective buying actions
- this had been the strategy of companies 10 years ago when negative DNs appeared, they failed and they stopped doing this!
This is what you should do:
- try first to manage well your real trademarks and the content of your brand web sites, which add real value for customers
- of course, "listen" to what happens on the Internet, DNs, furthermore in blogs and social networks (rumors and negative posts or groups can also appear here) and take the following actions:
a) understand the reason why this happened and first think about this as an opportunity, instead of a threat, to change the way you produce, manage and/or sell your products/services
b) take legal actions, if you strongly believe this a threat impacting your brand/stealing your trademark, but go back to a) as well to look for better products/services
c) if you don't have the opportunity to leverage your products/services nor that this is real brand/trademark impact - just ignore them!
vendredi, mars 27, 2009
Wireless chip Patch vs Implant
Will that be IN or ON my body? Many Wireless technologies have been presented at the Continua Health Alliance in Spain http://tinyurl.com/dn64hf
When I think a bit beyond moral, it will make sense to implant such chip in my body, so that my health starts to be monitored 24/7 without wearing a device on a belt or an ugly patch which could disappear after a shower or another!
Of course, I might worry about what that chip will do in my body, but that is not a risk! The chip itself will not harm anything nor for sure its potential service provider. The risk is about malicious use of my data and that scares me.
Nevertheless, online banking scared me too 10 years ago. Today, they are managing online billions of customers' accounts, so let see how things will move forward in the near future...
Furthermore, I have also realized, that once someone you care for, is very sick, lower are your concerns, higher are your expectations from technologies!
When I think a bit beyond moral, it will make sense to implant such chip in my body, so that my health starts to be monitored 24/7 without wearing a device on a belt or an ugly patch which could disappear after a shower or another!
Of course, I might worry about what that chip will do in my body, but that is not a risk! The chip itself will not harm anything nor for sure its potential service provider. The risk is about malicious use of my data and that scares me.
Nevertheless, online banking scared me too 10 years ago. Today, they are managing online billions of customers' accounts, so let see how things will move forward in the near future...
Furthermore, I have also realized, that once someone you care for, is very sick, lower are your concerns, higher are your expectations from technologies!
vendredi, février 27, 2009
Lift Conference - RFID... Watch Out your data!
RFID can..will definitively power the Internet of things, like today, nabaztag, poken, etc, becoming almost low end computers, but the same security issues happening on the Internet software, will potentially happens to the RFID and those things connected.
RFID can't protect themselves... right? So any RFID reader scans can potentially get those information.
- unauthorized tag reading
- eavesdropping tracking
- tag cloning
- denial of services
and even RFID Malware is possible, meaning that a malware can be written to RFID tag, which pushes a copy of your RFID data to backend database, interesting, isn't it?
That's fine as long as the RFID tag was on FMCG goods, but what about RFID tag in your passport?
But a solution is becoming available soon, the RFID Guardian, developed at the University of Amsterdam in the Netherlands, which enables security policies, firewall and more.
So keep your cat or dog posted, since most of them are RFID implemented, he might be interested to know that "big brother" is watching him and for the time being go to the Lift videos center and watch the presentation from Dr. Melanie Rieback.
RFID can't protect themselves... right? So any RFID reader scans can potentially get those information.
- unauthorized tag reading
- eavesdropping tracking
- tag cloning
- denial of services
and even RFID Malware is possible, meaning that a malware can be written to RFID tag, which pushes a copy of your RFID data to backend database, interesting, isn't it?
That's fine as long as the RFID tag was on FMCG goods, but what about RFID tag in your passport?
But a solution is becoming available soon, the RFID Guardian, developed at the University of Amsterdam in the Netherlands, which enables security policies, firewall and more.
So keep your cat or dog posted, since most of them are RFID implemented, he might be interested to know that "big brother" is watching him and for the time being go to the Lift videos center and watch the presentation from Dr. Melanie Rieback.
Lift Conference - we are all connected and not necessarily through the Internet!
What are the consequences of all being connected, always connected? Receiving emails at work, sometime even instant messaging, including videos. Connecting with friends at home, sometime even from the office (with the risks of not being thanks for that by the company...), even now revealing our GPS position to all the world!
That means changes, changes to the way we behave in society, the way we work at office (or from anywhere in fact), the way we meet friends and even a girl/boy friend!
That definitively means a change of our cultures, the human cultures... nevertheless, that also change the way human act and consume, so the way they interact or indeed connect with other things, including with nature! Everything we do, they way we care or don't care about those little acts multiply by millions/billions of individuals have an impact on everything!
So everyone, everything are connected and not only through the internet, but definitively through our path to the future, thanks to WWF's last campaign for reminding us!
That means changes, changes to the way we behave in society, the way we work at office (or from anywhere in fact), the way we meet friends and even a girl/boy friend!
That definitively means a change of our cultures, the human cultures... nevertheless, that also change the way human act and consume, so the way they interact or indeed connect with other things, including with nature! Everything we do, they way we care or don't care about those little acts multiply by millions/billions of individuals have an impact on everything!
So everyone, everything are connected and not only through the internet, but definitively through our path to the future, thanks to WWF's last campaign for reminding us!
mercredi, février 25, 2009
Do you poken?
Have you seen this new gadget? A Poken, they call it... in fact an USB key which contains your business cards and kind of bluetooth reader, so that when you match your poken with someone poken, they exchange their business cards.
Once back on the poken website, you can save their business cards and connect through your favorite social networks, LinkedIn, Plaxo, Facebook, etc.
You can do this with your friends, but why not with your colleagues or business contacts, even more why not connecting closer with your customers or at least providing them some online services with additional value. The Poken API is there to open your creativity!
Once back on the poken website, you can save their business cards and connect through your favorite social networks, LinkedIn, Plaxo, Facebook, etc.
You can do this with your friends, but why not with your colleagues or business contacts, even more why not connecting closer with your customers or at least providing them some online services with additional value. The Poken API is there to open your creativity!
samedi, octobre 18, 2008
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