Social Network for oxygen patients
"SANTA BARBARA, Calif., Feb. 28 /PRNewswire/ -- The 1.6 million Americans who require therapeutic oxygen can all breathe easier. The popular website, OxygeNation.com, has joined forces with Leverage Software to launch an interactive online community for oxygen patients... "
and even beyond Social Network on the net, Centers for Disease Control and Prevention on Secondlife.com!
"We can't always expect people to come to our Web site or use our tools directly, Janice Nall, director of the CDC's Division of e-Health Marketing, said this week. The CDC is one of a handful of government agencies staking a place in Web-based virtual worlds such as Second Life"
eyeforpharma has produced a free report on Web 2.0 approaches in Pharma which you may be interested in. Unfortunately, I can't link it directly from my blog, you have to register first, but it is worth 2 minutes registration.