Lift Conference - RFID... Watch Out your data!

RFID can..will definitively power the Internet of things, like today, nabaztag, poken, etc, becoming almost low end computers, but the same security issues happening on the Internet software, will potentially happens to the RFID and those things connected.

RFID can't protect themselves... right? So any RFID reader scans can potentially get those information.

- unauthorized tag reading
- eavesdropping tracking
- tag cloning
- denial of services

and even RFID Malware is possible, meaning that a malware can be written to RFID tag, which pushes a copy of your RFID data to backend database, interesting, isn't it?

That's fine as long as the RFID tag was on FMCG goods, but what about RFID tag in your passport?

But a solution is becoming available soon, the RFID Guardian, developed at the University of Amsterdam in the Netherlands, which enables security policies, firewall and more.

So keep your cat or dog posted, since most of them are RFID implemented, he might be interested to know that "big brother" is watching him and for the time being go to the Lift videos center and watch the presentation from Dr. Melanie Rieback.

Lift Conference - we are all connected and not necessarily through the Internet!

What are the consequences of all being connected, always connected? Receiving emails at work, sometime even instant messaging, including videos. Connecting with friends at home, sometime even from the office (with the risks of not being thanks for that by the company...), even now revealing our GPS position to all the world!

That means changes, changes to the way we behave in society, the way we work at office (or from anywhere in fact), the way we meet friends and even a girl/boy friend!

That definitively means a change of our cultures, the human cultures... nevertheless, that also change the way human act and consume, so the way they interact or indeed connect with other things, including with nature! Everything we do, they way we care or don't care about those little acts multiply by millions/billions of individuals have an impact on everything!

So everyone, everything are connected and not only through the internet, but definitively through our path to the future, thanks to WWF's last campaign for reminding us!

Do you poken?

Have you seen this new gadget? A Poken, they call it... in fact an USB key which contains your business cards and kind of bluetooth reader, so that when you match your poken with someone poken, they exchange their business cards.

Once back on the poken website, you can save their business cards and connect through your favorite social networks, LinkedIn, Plaxo, Facebook, etc.

You can do this with your friends, but why not with your colleagues or business contacts, even more why not connecting closer with your customers or at least providing them some online services with additional value. The Poken API is there to open your creativity!

Quite like it!

When Virtuality meets Reality

Watch this TV show "TEMPS PRÉSENT" about young cyber entrepreneurs in Switzerland, they all use heavily the Internet to promote their products and services. One of them, the RC-TECH team, is selling the dream to get your flying experience more real than ever, it's a pure mix of Virtuality and Reality.

If you can't try, at least watch the video broadcasted on the Swiss Television available online here (in French only) or just get your first real flying experience here!

and why not interface this the same way to get your Secondlife.com more real?

Another interesting link for young entrepreneurs in Switzerland http://www.venturelab.ch a Federal program to promote high potential start-ups.

Corporate blogs... my kids are blogging, so what?

Many kids or young people are blogging, so what? That's the common feedback I receive when mentioning blogs to serve a Commercial/Professional Service. Keep in mind that a blog can be an incredible and unique 2 ways communication channel to your customers, accelerating innovations and gather direct feedbacks.

Of course, you have to coordinate such activities and you can't leave your blog without proper resources. At the same time, you can not directly control it, otherwise, you will not generate a positive approach and reactions from your customers. You will have to accept customers' freedom to complain about your services or products and consider all complaints as potentially innovation opportunities!

You will need a team of communication specialists to manage it carefully, without (too much) controls, and to turn it into a competitive advantage.

Read more about Corporate Blogging opportunities on SearchCIO.com "Blogging's ROI Becoming Clearer", an article by Paul Gillin

Article abstracts
"...McDonald's Corp. does it to monitor the quality of its sprawling restaurant chain. Dell Inc. does it to address its customers' technical support issues. Southwest Airlines Co. does it to perpetuate its image as the fun and friendly carrier. And Benetton Group S.P.A. does it to take a stand on global and political issues...."

"...Pfizer Consumer Healthcare, a division of Pfizer Inc. before its acquisition by Johnson & Johnson Co. last year, used Cymfony's service to track customer comments about its consumer products on blogs and message boards. "The insights that came from reading discussion boards verified some of our thinking but also opened our eyes to possible market opportunities that we may not have seen," said Tom McMillian, director of relationship and interactive marketing...."

Once Again, Turn-off your TV!

I have tried Joost.com, it's pretty cool, I could browse the available channels and watched any reportages at anytime. Yesterday, I just tried one about the Titanic, good quality of streaming, full screen and the overall Joost player interface is very simple.
http://www.joost.com

While talking about Joost, others competitors are willing to keep the big pie for themselves, look at youtube, they have just proposed to US Presidency candidates to open their personal video page on Youtube Channels and all did!
http://www.youtube.com/members?s=po&t=w&g=-1

Last but not least, 40 TV channels broadcasted over the Net,  Zattoo unveiled a groundbreaking new peer-to-peer IPTV service that makes live, quick-start, long-play Internet television a reality for broadband users, broadcasters, content owners and advertisers. Zattoo enables advertisers to leverage the most successful web-based advertising methods in combination with the best attributes of broadcast television "spots" by supporting banner ads, targeted text ads and video clips. There are three major benefits from using these formats
http://zattoo.com

So as much you can't transfer you entire TV advertisement spendings to Online campaigns, prepare yourself to the TV-Internet Mix!