Google Wave Kicks Ass!

You can define it as an "email" solution if email was invented today or as an instant wiki communicator.

You can share your "email" conversation (a wave) with all your friends/colleagues/network, instead of sending individual emails to predefined people.

You can just reply to someone like replying to an email, but as replying contextually within the text posted by the others (like editing a wiki page) and you see all changes in real time!

Furthermore, later on, you can easily play the recorded "real time" responses chain to better follow or understand a previous wave.

Last, but not least, you will be able to publish a wave within a blog and then anyone being able to join this wave from the blog and vice-versa.

Communicating, collaborating on documents, sharing, editing them in real time and playing back "real time" in any type of web clients! Mobile support for Android and iPhone will be available as well.

All this available in open source to increase developers' adherence and engagement around the wave client.

Whatever you like or not, Google Wave, but Yammer, Facebook, twitter, etc, if not replacing your current email, are changing the way we define those old email inboxes.

Let's make sure you surf all waves and get ready for collaboration and innovation!

TED talks for TEDxHealthcare - inventor Robert Fischell

I am watching TED talks to select the 2-3 recorded talks that I will broadcast during my TEDxHealthcare event in October.

This one is about Robert Fischell, who invented the rechargeable pacemaker, the implantable insulin pump, and devices that warn of epileptic seizures and heart attack. He makes three wishes: redesigning a portable device that treats migraines, finding new cures for clinical depression and reforming the medical malpractice system.

Do you like it? Have you watched another TED talk which can be related to healthcare?

Furthermore, feel free to refer to me any inspiring speakers, who can join the event in October!

All New TED subtitles in 40+ languages

TED's mission is "ideas worth spreading", nevertheless 4.5 billion people don't speak English or not very well! That's why TED is annoncing today "The TED Open Translation Project".

It will enable thousands of volunteer translators to use subtitles to make TED available to their own communities. To do this the right way has taken a year of preparation. This is especially exciting for TEDx event organizers whose mother-tongue is not English. You can now hold a TEDx event with TEDTalks subtitled in any languages.

Explore "the TED Open Translation Project" here: http://www.ted.com/index.php/OpenTranslationProject

and find more information about TEDx events here http://www.ted.com/tedx and start organizing your own independent TEDx event today, like mine:

TEDxHealthcare, an independently organized TEDx event, in Nyon, Switzerland to talk about the future of Healthcare. BTW, I am still looking for inspiring speakers!

Home of the future

TEDxHealthcare an independently organized TEDx event, in Nyon, Switzerland

This first time, it will be mostly an internal audience. Nevertheless, I am looking for inspiring speakers and to connect with other TEDx organizers via twitter! http://twitter.com/jperakis

TEDx Healthcare in a nutshell:

Objective? Engaging various functions (R&D, Marketing, IT, Supply Chain, etc) into innovative thinking and ideas sharing

What? Talking about the future of Healthcare, 2 recorded TEDTalks, 3 external speakers (topics/speakers TBC) + discussions

potential topic 1 > Technologies and Social Media best practices in patients' treatments and medicines adherence
potential topic 2 > Semantic Web, what will it change for consumers and for fellow workers
potential topic 3 > The future of Healthcare from a Designer perspective

Total of iPhone users + total of apps + total of downloads = failure???

An interesting post, from Nick Jones a member of the Gartner blog, where he believes that the ROI of iPhone apps is not obvious given huge numbers of apps available and the small market shares (compare to total smartphones market).

I think this is something to keep in mind when launching an iPhone application, but Nick Jones' calculations doesn't count the value of the iPhone brand which brings a value to an iPhone apps launch. He did mentioned the need to be less emotional and more arithmetic in the pros and cons to use the iPhone, but emotions in brands count, count a lot in fact.

So while arithmetics are important, don’t forget about the marketing aspect of launching an iPhone application. It could generate already way enough return on the buzz talk around the fact that you have an iPhone available, doesn’t really matter if a lot of your customers use it or not… Furthermore, it will let developers (and the marketers too) start to learn distributing their apps on smartphones, even if the technology will change, they can learn the best practices.

Nevertheless, read Nick Jones post, his point of view is worth keeping in mind too before investing in iPhone apps!

http://blogs.gartner.com/nick_jones/2009/04/24/just-say-no-to-the-fatal-iphone-fascination

Leverage Negative domain names and rumors on social media/blogs

I have just read a blog post on eyeforpharma.com regarding buying domain names which are negative to brands.

I am sorry, but have to strongly disagree, pro-actively buying negative domain names (DNs) is a very bad idea and it doesn't work! Here is why:

- you encourage DNs hackers to buy negative DNs related to your trademarks > since you care, they find you a more interesting target

- negative DNs are unlimited, one day it is Ihateyourxyzbrand.com and the next day, it is xyzbrandsucks.com > DNs hackers will always be one step ahead of your protective buying actions

- this had been the strategy of companies 10 years ago when negative DNs appeared, they failed and they stopped doing this!

This is what you should do:
- try first to manage well your real trademarks and the content of your brand web sites, which add real value for customers

- of course, "listen" to what happens on the Internet, DNs, furthermore in blogs and social networks (rumors and negative posts or groups can also appear here) and take the following actions:

a) understand the reason why this happened and first think about this as an opportunity, instead of a threat, to change the way you produce, manage and/or sell your products/services

b) take legal actions, if you strongly believe this a threat impacting your brand/stealing your trademark, but go back to a) as well to look for better products/services

c) if you don't have the opportunity to leverage your products/services nor that this is real brand/trademark impact - just ignore them!